Blue Canyon Realty | 22 Step Marketing Plan

NEEDS ANALYSIS: We start by having a conversation with you & becoming aware of the circumstances surrounding your decision to sell. It is important that you impart to us your primary motivation. Is it top dollar? A fast sale? Selling "as is" with no repairs or prep work? Timing a move to a new house? Relocating out of the Cloudcroft area? Sellers have many reasons for selling.

CMA: We submit a detailed & comprehensive Market Analysis which informs you of the value of similar properties in your area & the amount of time it took for those properties to sell.

STAGING: Give you PROVEN professional advice on dressing your home & a suggested checklist of repairs & improvements, to show exceptionally well, & to sell for the highest possible price.

MLS:  We enter your property into the Otero County Multiple Listing Service, which covers all of Otero County.This exposes your property to over 200 agents & their customers.

E-FLYER:  We broadcast a beautiful flyer through email to every active agent in our area that work with bona fide buyers.

INTERACTIVE VOICE RESPONSE SYSTEM: We utilize a 24 hour recorded information hotline that provides a custom property identifier & custom recorded message unique to your home. This is placed in all of our marketing media. A traditional magazine garners about 30 calls a month. Our 1-800 number garners 100 to 150 calls a month, all of which are captured & we are able to return these phone calls & establish dialogue regarding your home.

EXTENSIVE INTERNET ADVERTISING:  Our internet advertising is 2nd to none. We provide internet advertising of all our listings, which include a multitude of photographs, a virtual tour & thorough description of your home. Our listings are "syndicated" to every major Real Estate search engine aggregator; with a heavy emphasis on, Trulia,, Craigslist, Google, Yahoo & many more.

PRINT MEDIA:  We will advertise your home in quality home sales magazine and newspaper ads targeted specifically to home buyers.

NEIGHBORHOOD MAILERS: Send a personalized postcard to at least 50 residents in your neighborhood promoting the features & lifestyle benefits of your home - studies have shown that many homes sell because neighbors referred friends & acquaintances.

CUSTOM COLOR FLYER:  Create a custom color flyer of features & lifestyle benefits of your home displayed on our office boards & windows.

VIRTUAL TOUR:  A virtual tour is completed for your home & placed in MLS, E Flyer, & many other sites.

OPEN HOUSE:  Promote your home through open houses.

SIGNAGE: Maximize showing exposure through professional signage - ALSO specifically designed with proven strategies to motivate buyer calls.

LOCKBOX:  Enhance convenience of buyer viewing, yet maintaining security for you & your family by placing your home on a electronic lockbox. All appointments are approved through your broker.

FINANCING:  We educate & communicate all financing methods available to the purchaser, thus helping the sellers market their properties more effectively.

IMPROVEMENT RECOMMENDATIONS:  Suggest constructive changes to your home to make it more appealing...and a higher priced sale more likely to interested buyers. Many of our suggestions can capture up to $5 for every $1 invested.

NEIGHBORHOOD ACTIVITY:  Keep you educated & up to date on listing & selling market conditions in your area.

SHOWING REPORTS:  We follow up on all showings into a site that effectively organizes feedback. Personal feedback from showing agents is critical. Selling a home is all about overcoming

PREQUALIFY:  We prequalify all potential buyers before presenting an offer, which usually includes a prequalification letter from the lender. At minimum a very specific conversation with the Realtor representing the buyer.

REPRESENTATION:  We represent, negotiate, & consult for you on all presented contracts, making sure that all details in the contract are covered & your interests are protected.

FOLLOW-UP & CLOSING:  We handle the paperwork after a purchase agreement. We coordinate escrow, financing, inspections, & closing activities on your behalf to ensure a smooth hassle-free closing.


Whether you choose to do business with us or not, we are here to answer any questions you have.